Tuesday, 20 October 2009

This is a final design of one on the pieces. One thing I looked at during the design process is the audience. Based on my research I realised that most decorating tools such as abrasives look like they are mainly aimed for men and seem to be dated. So with that in mind I wanted to find away to steer away from the dated look aimed for men and create something modern and aimed for women as well as.
So my main thing to look at was to think of colours that can appeal to both male and female. So I wanted to go with modern colours that are not harsh to look at but also stand out. Also I was still thinking about this textured background and ways to show what the product does. So I went with the different images showing the strengths of the abrasives. After the designs were finished I sent them to Harris for the approval and the feedback was better than I imagined they decided to go with the designs and how they thought that the colours worked well. The advertising agency were really please I did so well and were glad that I understood they were busy themselves with work and didn’t have to step in at all with my work.

For my profession brief I was asked to help out at and advertising agency were I would be working on a live brief for one of their main clients Harris paintbrushes. I had no idea what would be asked of me before I started my works experience there. For all I knew and to be honest all I thought I would be doing was pasting images into picture boxes or pasting text into text boxes. On the first day I was given the brief from Harris and just told to get stuck into the brief and had no further instructions other than the deadline which I got to the end of the week to produce the finishing pieces to be sent to Harris. My first thought was great a real brief second was hang on this is their biggest client what if I get this wrong, they were trusting me to deliver based on the fact that I have done few pieces for the agency before which they were happy with. I read the brief a few times picking out the key features to focus on, Harris wanted designs for their new abrasive packaging that was a separate category to the usual sub-branding. They gave me some ideas they thought of like textured background this was something I kept in mind, however the brief gave me free will. I had to focus on the different tier a low tier like glasspaper and sanding blocks and a higher such as Aluminium Oxide like the wet and dry paper. So my job was to do a bit of research from shops and the internet however due to deadline I decided this needed to be as much as I can get in as little time as possible. Once I got my research I made a start on designs, I started noting things down then started work in the design package Freehand I did several designs over two days. I printed out the designs and focused on the ones that stood out as the most pleasing, with that I focused on progressing the designs.
This is a final design of one on the pieces. One thing I looked at during the design process is the audience. Based on my research I realised that most decorating tools such as abrasives look like they are mainly aimed for men and seem to be dated. So with that in mind I wanted to find away to steer away from the dated look aimed for men and create something modern and aimed for women as well as.
So my main thing to look at was to think of colours that can appeal to both male and female. So I wanted to go with modern colours that are not harsh to look at but also stand out. Also I was still thinking about this textured background and ways to show what the product does. So I went with the different images showing the strengths of the abrasives. After the designs were finished I sent them to Harris for the approval and the feedback was better than I imagined they decided to go with the designs and how they thought that the colours worked well. The advertising agency were really please I did so well and were glad that I understood they were busy themselves with work and didn’t have to step in at all with my work.

This is a final design of one on the pieces. One thing I looked at during the design process is the audience. Based on my research I realised that most decorating tools such as abrasives look like they are mainly aimed for men and seem to be dated. So with that in mind I wanted to find away to steer away from the dated look aimed for men and create something modern and aimed for women as well as.
So my main thing to look at was to think of colours that can appeal to both male and female. So I wanted to go with modern colours that are not harsh to look at but also stand out. Also I was still thinking about this textured background and ways to show what the product does. So I went with the different images showing the strengths of the abrasives. After the designs were finished I sent them to Harris for the approval and the feedback was better than I imagined they decided to go with the designs and how they thought that the colours worked well. The advertising agency were really please I did so well and were glad that I understood they were busy themselves with work and didn’t have to step in at all with my work.
Friday, 12 June 2009
V Involved Staffordshire.
For the design I was asked to design a opening for a documentary. I don’t really know much about the documentary or any background on the V involved Staffordshire. All I knew about it was the target age which was teenagers I was given a few images that I needed to use and was told in must say V Involved Staffordshire. To be honest I didn’t enjoy this project that I was asked to do. I was asked to do this opening by a group of media students that were involved in the filming of the documentary. I was give a few hours to do the animation, which really wasn’t much time to do the work, but I gave it my best shot. I started cutting around the image that I was given and saved them as a png file.
I set up the background with the time I had to finish the work I knew that I would be pushed to finish. I created some music to go with the animation, I created the music in Garage Band. I started with the first V image bouncing to the music and coming forward to the screen.
It then pans across and another V image follows.
I had this idea of having different thing happening for each image.
For the paint image I decide for the image to come across from the left then go down and as this happened paint spatters would appear. I didn’t plan out what I was going to do I just did it as I went along. This really isn’t the best way of working but because of time I thought this would be easier.
Another V image comes down and it looks like a book so I create this effect of words falling into the book.
I then rendered it of and gave it to the students. They loved the work however the person they did the documentary had a few comment about it like it not having the V Involved logo, which she failed to give me. I felt really annoyed with the fact that I was told about it and I agreed to do the work then it took then ages to give me the information, which was not much really just a few images. Then the person who they were doing the documentary for, then commented on the fact that the logo wasn’t used when it was her fault for not given it to anyone. The fact is if they asked me sooner I would have had more time to design and get more information, however I am very pleased with the finished produce.
I realise the Staffordshire is spelt wrong and is a brilliant example of why you should proof read everything but sometimes time is not on your side. I have corrected this and will be uploading the correct file as some point.
Hewlett Packard D&AD project.
For the D&AD project we had free range on the piece of work. It could be a poster, website, animation anything you want as long as it has the Hewlett Packard logo on it. My first idea was to design a poster however I then decided to do an animation.
Because all I had was some images of the logo I decided to get a camera and go and take some photos of Hewlett Packard products like computers and printers. This is the opening for the animation I created.
As you can see I’ve gone for yet another light streak effect, however this one is made up from lots of different particles and a lens flare. I tried this effect out before and really liked the effect and thought that it would look good added to this design.
As you can see the light streak follows the edge of the computer, then fly’s off screen and fades out I feel that this effect looks good and eye catching.
Then after that the logo appears and the same effects fly’s around the logo. I enjoyed doing this project and feel the end out come is really effective. I would of like to have entered the D&AD competition however sadly couldn’t due to payment.
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Jonathan Topliss
- Jonathan Topliss
- Burton On Trent, United Kingdom
- I have had experience working at a advertising agency called Admen. I learnt a lot working at Admen, I learnt mock up techniques, presentation skills and use of the air brush. I know a lot about different programs such as Photoshop, Illustrator, Indesign, After Effects, Freehand, Flash, Fireworks and 3D programs such as Carrara and Blender. I have a good eye for the latest designs and I am good with ideas. I have currently finished a degree course at Burton College, were I studied creative media production were I learnt graphic design. My areas including graphics like branding, corporate identity, web design, 3D design and animation/motion graphics. Contact me at: jonathan_topliss@yahoo.co.uk




